Red, lace, satin or plain – now on the market there is a huge number of the most diverse models of underwear in all sizes and styles. It gives us the opportunity to feel sexy and beautiful and it does not matter at all whether you prefer to see lace or cotton on yourself.
We decided to collect for you the ten most popular lingerie brands in the world and tell their short story, because for many years these brands have been loved by women all over the world.
1. Agent Provocateur Review
This brand specializes in sexy and luxurious lingerie that every woman wants to wear. The brand was founded in 1994 by Joseph Corr, the son of British fashion designer Vivienne Westwood and his then wife, Serena Reese. He received scandalous fame due to provocative videos, in which famous models and actresses often starred. After the divorce, the couple sold Agent Provocateur.
2. Calvin Klein Underwear Review
Despite its minimalism, Calvin Klein underwear is one of the most recognizable and desirable in the world. For the first time, underwear under this brand began to appear in 1982, after Calvin Klein himself developed a collection for men. The designer then first used a semi-naked male body in advertising.
3. La Perla Review
This Italian company has existed since 1954 and is considered the country’s most famous lingerie brand. It was founded in Bologna by fashion designer Ada Masotti. The clothes of this brand have a lot of lace, floral patterns, delicate and colorful models, but also it is impossible not to note the perfect cut of products.
4. Savage x Fenty Review
This brand was founded in 2018 by Barbadian singer Rihanna. The models in the collections always emphasize confidence and openness and are designed for all genders, sizes and backgrounds. In addition to lingerie, the collections also feature bras, sleepwear and loungewear.
5. Skims Review
The brand belongs to the TV star Kim Kardashian, but the clothes of this brand are designed to give comfort and adjust the figure. The brand’s line includes underwear, leggings, shorts, various tops, bodysuits and, more recently, swimwear. Things are mostly solid nude colors that repeat all skin colors, but also recently bright neon and shimmery shades have appeared in the line.
6. Love Stories Review
Dutch brand created by Marloes Hodeman. Love Stories themselves say about themselves that they are “a brand created by women for women” and this is true, because the collections include models of bralettes, comfortable but beautiful underpants, as well as a huge variety of beautiful things for sleeping and at home.
7. Intimissimi Review
This Italian brand was founded in 1996 in Dossobuono. Intimissimi was originally launched as a line of underwear for the Calzedonia group, but as a result, the product range has expanded from underwear to clothing, and the brand’s stores have appeared in many countries.
8. Victoria’s Secret Review
One of the most famous companies in the world selling women’s underwear, swimwear, clothing, cosmetics, perfumes and accessories. The brand was founded by Roy Raymond in 1977.
In five years, he opened six stores and launched a small catalog-based lingerie program.
However, due to financial difficulties, he sold Victoria’s Secret to Leslie Wexner, the owner of The Limited women’s clothing chain, for $4 million. It was Leslie who gave the brand luxury, made a bet on femininity and began to hire supermodels for shows, later known as “angels”.
9. Cosabella Review
Cosabella means “beautiful thing” in Italian and was founded in 1983 by Valeria and Hugo Campello. The brand philosophy is based on exceptional quality, classic Italian craftsmanship and unexpected details.
10. Spanx Review
The brand was founded by Sara Blakely. The idea of comfortable and high-quality slimming underwear came to her when she was going to a party and realized that she did not have the right underwear to look perfect in white trousers, then the girl cut off the bottom of her tights and put them on with trousers.
So came the idea of slimming underwear, which makes the figure perfectly smooth in any outfit. Today the brand offers bras, underwear, leggings, activewear and more.
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