Lacoste is one of the most recognizable brands in contemporary fashion. Lacoste trendy sportswear , which has long gone beyond the scope of elite sports on the streets of the cities of the world, this year celebrates the 75th anniversary of the triumphal procession along the world’s fashion catwalks.
Products under the is lacoste a luxury brand are easily recognizable by the hand-embroidered crocodile logo. The appearance of such a sign is not accidental.
In 1933, René Lacoste launched the first edition of sportswear with the same symbolism – a green crocodile. In the 60s-90s, the product range expands, Lacoste shoes , sneakers , toilet water of the same name, sports equipment and, of course, clothing lines appear. The Lacoste brand store becomes the benchmark for elegant sporty style accessible to the general public.
The stronger the brand was promoted in the world, the more willingly it was forged. But no one could come close to the quality of the original.
They say that the products of this brand can be worn for years, decades – they will be like new. The company “Lacoste” is constantly improving its technologies. The American Cotton Institute awarded the brand a special award for the development and creation of a new cotton fabric with a special weave: thin, airy and light.
The Lacoste Brand Today
The brand not only produces high-quality clothing, but also sponsors sports competitions and events, supports promising athletes, collaborates with famous designers and celebrities, creating collaborations.
The main line includes Lacosta T-shirts of different styles and types, sweatshirts, sweaters, outerwear, trousers and shorts, tracksuits, underwear and pool and beach wear. Of course, branded polo’s are always in trend – they are available in a large number of colors.
The assortment is quite wide and constantly growing, this also applies to shoes. Lacoste sneakers are in demand, they are lightweight and discreet in style. Slip-ons are back in fashion – Lacoste releases them in their own unique style, which is reminiscent of boat trips on a yacht and victories on the tennis court.
In the accessories section you can find scarves, hats, glasses, watches, gloves, socks. The brand’s leather products are distinguished by good quality, wear resistance and universal style – Lacoste wallets and bags are available in different formats for men and women, a durable and stylish belt will always be a good addition to the image, and a laconic Lacoste backpack will come in handy for the city.
An interesting feature of the Lacoste store: men’s and women’s T-shirts can be made unique. In the Customize section, you only need to select the desired gamma, size, style, location feature and color of the emblem. You can also add any 4 letters on the sleeve of the lacoste regular fit polo. Of course, you will have to wait a bit until your masterpiece is made, but as a result, the customer receives a unique item, a real branded T-shirt with an individual design. By the way, this option includes gift wrapping, so you can take note of such an unusual present.
5 interesting facts about the brand:
- The polo shirt was designed by René Lacoste, although the invention is often credited to Ralph Lauren, who only copied the silhouette and launched his own Polo Ralph Lauren line;
- For the entire existence of the brand, the logo was changed only once – in 2017 as part of a collaboration with M / M Paris designers, known for working with Madonna.
- The brand produces not only clothes and accessories, but also tennis rackets.
- The French brand quickly became popular in America – in 1952 the company decided to conquer the New World market, and now the brand is even more in demand in the USA than in France. And the secret to conquering the States was colored tennis shirts – before that they were only white.
- The trademark was suing Singapore-based manufacturer Crocodile Company over the logo, which copied the emblem, apparently hoping to sell well. The plagiarists had no chance, they were obliged to change the logo.
Since 2001, the post of creative director of the company has been occupied by Christophe Lemaire. With his light hand, dynamics and chic appear in the collections (Club, Sport and SportsWear collections).
Lacoste ‘s spring/summer 2007 women’s collection , CLUB, is inspired by the French Riviera in the 1980s.
This line includes models made of natural fabrics (bamboo, cotton, linen).
The nobility of the fabrics is given by silver lurex threads woven into the base.
Each item is thought out to the smallest detail, elegant and comfortable. The main accent is a combination of pure colors: white, pale yellow, gray-blue, blue.
Lacoste Promotions & Discounts
For this Lacoste review, I hunted around for deals offered by the brand. Right now, it’s offering lacoste polo shirts sale plus free shipping and extended returns lacoste (no lacoste coupon code required) to select locations.
To get a 10% lacoste coupon for your next order, sign up for the mailing list. Doing so also means you’ll stay up to date on the latest deals.
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