In 2012, nineteen-year-old pizza delivery man Ben Francis decided to create his own sports brand, Gymshark. Initially, the company was engaged in the supply of sports nutrition, but quickly switched to the production of sportswear. The first clothes in the Gymshark catalog are t-shirts and vests with custom prints. The very first pieces of clothing Ben Francis and his friends-colleagues sewed literally in the garage.
A good understanding of today’s fitness culture and interaction with YouTube and Instagram influencers has led to a rapid growth of the company. In 10 years, a small British startup has grown into a massive US$1.3bn Gymshark company.
The success of a brand depends not only on successful promotion in social networks. However, Gymshark’s 5.5 million Instagram followers is a really impressive number for a small brand. Influencers who have promoted Gymshark include Melissa Alcantara, Kim Kardashian’s personal trainer, and Irish professional boxer Katie Taylor.
However, the key to Gymshark’s success is the favorable price-quality ratio. If you can pay $100 for premium leggings from other brands, plus $ 50 for a T-shirt, then for $30 in the Gymshark catalog you can easily find leggings in any size and various colors. If you are lucky with the size, then you can buy leggings on sale even for $15.
Gymshark 2022 Collection
Women’s Training Graphic Leggings
An excellent model with a high waist, ideal for strength sports. Thanks to the high waist, Gymshark leggings fit comfortably during any sports activity.
Women’s Leggings Training 7/8
Women’s ankle length leggings are available in a variety of sizes and colors. With Gymshark, it’s easy to diversify your sports wardrobe without compromising your family’s budget.
Women’s Leggings Fit Seamless Cropped
On the official website you can find leggings in the right size with a 50% big discount. At the beginning of 2022, $17.50 is the minimum price for Gymshark women’s leggings.
Women’s Crop Top
Price $25 Only At Gymshark
Various Gymshark T-shirts and crop tops are available starting at $10. With such a price range, you can always diversify your fitness look. This is especially true for those who exercise almost daily.
Men’s Sport T-Shirt
There are several dozen options for men’s T-shirts – with long, short sleeves or sleeveless at all – on the Gymshark website. Comfortable fit, stylish colors and a recognizable logo are a constant feature of all models.
Men’s Element Baselayer Leggings
Basic fit men’s leggings provide support and functionality with sweat-wicking technology, breathable fabrics and a comfortable fit. This is literally an element that helps in all workouts.