The name AMI comes from the name of its founder, Alexander Mattiussi. The leader dreamed of endowing clothes with special qualities, making them attractive and accessible to a wide mass of people.
The literal translation of the brand from French is “friend”. The label was born in 2010: by this time, the designer had accumulated enough knowledge and experience for his own project. Within 2 years, he won the prestigious ANDAM prize. Alexander asks his friends what kind of clothes they would like to have now, and tries to satisfy the expressed wishes as much as possible.
AMI Brand Collection
The target audience of the brand is customers who are tired of the pursuit of fashionable novelties.
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AMI Offers Only Basic Items:
Classic Denim Shirts
- “Ami” fit shirt
- Buttonned chest pockets
- Red woven label “AMI”
- Snap buttons
- Made in Portugal (with love)
- 100% cotton
AMI Cotton Trousers
- Straight fit
- 19 cm bottom leg width (Size M)
- Buttoned fly
- ami engraved tonal buttons
AMI Men’s Sweaters.
- Boxy fit
- Fisherman’s rib knit stitch
- 61 cm center back length (M size)
- Inside of collar contrasted in white
- GOTS certified product
A popular model is a AMI sweatshirt embellished with three capital letters from the brand name. The bags are silkscreened. Due attention is paid to outerwear: leather coats, coats , denim jackets.
Manufacturers are experimenting with proportions and fabrics for AMI modern men’s clothing. Unlike the women’s market, which sets new fashion trends every season, Matthews does not feel the need to follow the rules of this game.
Brand accent: masculinity, elegance, classic. The designer himself explains the philosophy of the company as follows: “I do not strive for fashion. I feel her boredom towards men”. The AMI Paris clothes review on the shows are very different from what young people would like to wear in reality.
The youth of AMI did not prevent the brand from climbing to the top of the global fashion podium. Fans choose it for restraint, versatility, practicality and reasonable price tags.